The rise of esports, an opportunity for brands
A true societal domain, esport has an ever-growing public every year. In 2020, of the 4.54 billion Internet users, 2.60 billion play video games, which represents 57.27% of the world’s population. Regarding the total audience, it is estimated at 495 million in 2020, i.e. an annual growth rate of 11.7%, strongly influenced by Youtube and Twitch.